The agreement opens the EU market to products from Mercosur, but limits imports of sensitive agricultural products such as beef, ethanol, pork, honey, sugar and poultry from Mercosur. The right balance is thus found: Mercosur`s exports will not compromise the EU market by unlimited imports into sensitive sectors. Since discussions on the EU-Mercosur agreement began in 1999, and even more so in the last six months, the political and economic context has changed considerably. European trade policy will necessarily be a key element in the search for economic recovery, in a context in Brussels that has been even more agitated by the resignation of Trade Commissioner Phil Hogan. In addition, the economic recovery must be `green`, a commitment of the new Commission. But this will confront Europeans with many contradictions: how can the final recovery of their consumption not lead to upsetting trade deficits? How can we not counteract the environmental obligation by imports that harm the natural capital of the supplier countries, without interfering with unfair and forbidden discrimination or without resorting to protectionism, which indiscriminately defends all the industrial interests of the Old Continent and closes its economy to the rest of the world? As part of the agreement, the EU and Mercosur are committed to effectively implementing the UN Framework Convention on Climate Change and the Paris Agreement on Climate Change. On 10 November 2017, MERCOSUR`s foreign ministers met with the Vice-President of the European Commission, to whom they presented a comprehensive proposal to reach the Mercosur agreement with the European Union. Negotiations will continue in 2018. Negotiations continued on March 11 and 15, 2019 in Buenos Aires, Argentina. On 28 June 2019, MERCOSUR and the EU reach an agreement on a comprehensive trade agreement in Brussels, Belgium. The increasing use of protectionist measures by national heads of state and government would have encouraged the resumption of talks in 2016.
 The EU can hope that the agreement is a major break in this global revival of protectionism.  European Commission President Jean-Claude Juncker called the agreement the approval of «rules-based trade» at a time of increasing protectionism.  Mercosur could hope to use the agreement as a model for future business in the future.  Mercosur`s presidents have already stated that they want to conclude trade agreements with Canada and EFTA.  Argentine President Mauricio Macri said the agreement with the EU was «not a point of arrival, but a starting point».  With this agreement, Mercosur governments are committed to facilitating activity in their countries by improving the business climate.